Tastemaker Brand

After this workshop, you’ll have

Your Signature Profile Blueprint™ – A complete, strategic brand guide that outlines your values, voice, audience, aesthetic, positioning, message, and more – ready to use across content, copywriting, marketing, or AI tools.

Your Brand Bio & One-Liner – Clear, professional copy you can confidently use on your website, social platforms, speaker pitches, and press kits – no more awkward intros.

Your Signature Message & Story – Your message pillars and brand story feel authentic, memorable, and aligned with your bigger mission.

Your Unique Positioning Strategy – Your niche, category, and industry tier clearly defined – so you can stand out without having to shout.

Your Signature Perspective, Style & Method – A compelling way to talk about your process and creative POV – the foundation for your visibility, interviews, talks, and content.

Your Refined Brand Identity – Values, sensory aesthetic, aspirational impact, and cultural alignment that create emotional connection and elevate your presence.

**Brand Clarity* is Your #1 Growth Lever**

*Clarity lives not just in your mind — but in your team’s, your clients’, and the industry’s recognition of your leadership

Hi, I'm Tiina

I've built many industry tastemakers over the past 20 years. Before stepping into the world of creative entrepreneurship, I spent 10+ years as a corporate IT, process, and product management leader, overseeing multi-million-Euro client deliveries and global team of 300+ professionals. I hold a Master of Science in Systems Engineering, a Bachelor in Business, plus multiple diplomas in marketing, interior design, and graphic design.

Originally from Helsinki, Finland, I now live in the Swedish countryside with my husband, our two kids, and a spoiled Staffy. I launched my first business in the home decor space, scaled it to 17+ international markets – and discovered the true power of a strong brand. Since that, I've helped thousands of businesses build brands and businesses that lead the game.

I created the Tastemaker Brand Workshop to help design & lifestyle professionals and brand owners to define their voice, design an identity that attracts clients, media, and partners, and lead their category with intention, style, and substance.

Do you struggle to describe what you do in a clear, compelling way that people actually remember?

Are you unsure how to define your niche, category, or industry tier, and how they impact your growth?

Do you feel like your brand looks and sounds good, but still doesn’t attract the clients you desire?

Are you blending in with everyone else in your field, instead of being seen as a category leader?

Do you struggle to create content that brings the right people to your business?

Are you not getting media mentions & strategic partnerships?

By the end of the Tastemaker Brand Workshop, your identity, message, and positioning are no longer vague. You know exactly how to talk about your work, and why it matters.

Your message feels aligned. Your voice sounds confident. Your brand looks and feels like a leader.

But most importantly — you now have the clarity to monetize, systemize, and grow.

You can launch new offers with confidence.
You can build marketing systems that actually convert.
You can grow visibility without diluting your values or aesthetic.

Your Signature Profile Blueprint™ becomes the compass for your content, offerings, partnerships, AI prompts, and business decisions.

This is the foundation of a tastemaker brand — and everything else starts here.

(already) using AI to create content?

Then you know it’s not just about prompts — it’s about strategic direction.
Without clear brand & business guidelines, AI will default to generic output that doesn’t reflect your style, voice, expertise, or vision.

In the Tastemaker Brand Workshop, we craft the powerful brand document that guides AI (and your team) to produce content that feels uniquely you. This is how you ensure your marketing is aligned, resonant, and unmistakably on-brand – regardless if you use AI or not!

THE WORKSHOP STARTS IN...

Days

Hours

Minutes

Seconds

Here’s how we turn your passion, skills, and expertise into a Tastemaker Brand in 4 weeks:

The
FOUNDATIONAL LAYER

Signature Identity

We identify the soul of your brand – your values, personality, aesthetic, and the identity your audience aspires to.

The
STRATEGIC LAYER

Signature Position

We define how your brand fits and leads: from your niche, category, and tier to your unique method and signature style.

The
ACTIVATIONAL LAYER

Signature Message

We bring your brand to life through magnetic content, copy, and communication that reflect your clarity and spark action.

You'll get...

6 Live Workshop Sessions – Focused, guided training to help you clarify your brand, message, and market position.

Lifetime Access to Recordings – Rewatch sessions anytime to revisit insights and refine your brand at your own pace.

The Signature Profile Blueprint™ – Your personal brand clarity document for content, messaging, AI prompts, and growth strategy.

100+ Page Playbook & Templates – Practical tools, messaging worksheets, brand voice maps, and story frameworks to guide your execution.

AI-Ready Brand Guidelines – Use AI to create aligned content with ease, guided by your new clarity and direction.

Strategic Brand Guidance – Build a brand that supports new offers, collaborations, media features, and long-term growth.

21 AUG - 09 SEP | LIVE (+ recordings) | ONLINE

Summer Offer

$95 (normally $150)

FAQ

Who is this for?

This is for service professionals and brand owners such as interior designers, architects, construction companies, landscapers, home decor brands, showrooms, retail stores, consultants…

Anyone looking to build a brand that gets the attention and clients it needs and deserves.

I'm a beginner with no business yet, can I join?

For sure! In fact, this is a great program for anyone thinking about launching a business.

How long is the workshop?

We work together 6 modules in 4 weeks. You will get all recordings and tools to keep!

What else do I have to buy?

Nothing.

Can I access the workshop directly?

No. We do this together in live setting.

What if I need more help?

We are a consulting & coaching firm with several options for getting help from our experienced team. If you need more help, we'd be delighted to have a chat!

Can I get a refund?

We stand by our product and in case you don't enjoy the programming, you can request a refund within 5 days from our kickoff call.

VAT?

This is a consulting & coaching service with EU VAT:

If you have a valid EU VAT number –> no VAT is added.
If you are an EU company without a VAT number –> VAT will be added.
No business yet & in the EU? –> VAT will be added.
If you’re outside of the EU VAT zone –> no VAT is added.
If this is confusing, please check with your accountant 🙂

What happens after the purchase?

You will get a receipt from us that you can add to your accounting.

You will also get more information about 1 week before our kickoff.

More questions?

Send them to us and we will get back to you!

members@designtastemaker.com

get over 36% off