Tastemaker Brand

Are your marketing, pricing, and client attraction strategies in a complete misalignment with what you really want?

let's fix it together

After this workshop, you’ll have

Your Signature Profile Blueprint™ – A complete, strategic brand guide that outlines your values, voice, audience, aesthetic, positioning, message, and more – ready to use across content, copywriting, marketing, or AI tools.

Your Brand Bio & One-Liner – Clear, professional copy you can confidently use on your website, social platforms, speaker pitches, and press kits – no more awkward intros.

Your Signature Message & Story – Your message pillars and brand story feel authentic, memorable, and aligned with your bigger mission.

Your Unique Positioning Strategy – Your niche, category, and industry tier clearly defined – so you can stand out without having to shout.

Your Signature Perspective, Style & Method – A compelling way to talk about your process and creative POV – the foundation for your visibility, interviews, talks, and content.

Your Refined Brand Identity – Values, sensory aesthetic, aspirational impact, and cultural alignment that create emotional connection and elevate your presence.

Brand Clarity* is Your #1 Growth Lever

*Clarity lives not just in your mind — but in your team’s, your clients’, and the industry’s recognition of your leadership

Hi, I'm Tiina

I've built many industry tastemakers over the past 20 years. Before stepping into the world of creative entrepreneurship, I spent 10+ years as a corporate IT, process, and product management leader, overseeing multi-million-Euro client deliveries and global team of 300+ professionals. I hold a Master of Science in Systems Engineering, a Bachelor in Business, plus multiple diplomas in marketing, interior design, and graphic design.

Originally from Helsinki, Finland, I now live in the Swedish countryside with my husband, our two kids, and a spoiled Staffy. I launched my first business in the home decor space, scaled it to 17+ international markets – and discovered the true power of a strong brand. Since that, I've helped thousands of businesses build brands and businesses that lead the game.

I created this workshop to help professionals and brand owners to define their voice, design an identity that attracts clients, media, and partners, and lead their category with intention, style, and substance.

Do you struggle to describe what you do in a clear, compelling way that people actually remember?

Are you unsure how to define your niche, category, or industry tier, and how they impact your growth?

Do you feel like your brand looks and sounds good, but still doesn’t attract the clients you desire?

Are you blending in with everyone else in your field, instead of being seen as a category leader?

Do you struggle to create content that brings the right people to your business?

Are you not getting media mentions & strategic partnerships?

By the end of the Tastemaker Brand Workshop, your identity, message, and positioning are no longer vague. You know exactly how to talk about your work, and why it matters.

Your message feels aligned. Your voice sounds confident. Your brand looks and feels like a leader.

But most importantly — you now have the clarity to monetize, systemize, and grow.

You can launch new offers with confidence.
You can build marketing systems that actually convert.
You can grow visibility without diluting your values or aesthetic.

Your Signature Profile Blueprint™ becomes the compass for your content, offerings, partnerships, AI prompts, and business decisions.

This is the foundation of a tastemaker brand — and everything else starts here.

(already) using AI to create content?

Then you know it’s not just about prompts — it’s about strategic direction.
Without clear brand & business guidelines, AI will default to generic output that doesn’t reflect your style, voice, expertise, or vision.

In the Tastemaker Brand Workshop, we craft the powerful brand document that guides AI (and your team) to produce content that feels uniquely you. This is how you ensure your marketing is aligned, resonant, and unmistakably on-brand – regardless if you use AI or not!

THE WORKSHOP STARTS IN...

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Days
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Hours
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Minutes
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Seconds

Here’s how we turn your passion, skills, and expertise into a Tastemaker Brand in 6 weeks:

The
FOUNDATIONAL LAYER
Signature Identity

We identify the soul of your brand – your values, personality, aesthetic, and the identity your audience aspires to.

The
STRATEGIC LAYER
Signature Position

We define how your brand fits and leads: from your niche, category, and tier to your unique method and signature style.

The
ACTIVATIONAL LAYER
Signature Message

We bring your brand to life through magnetic content, copy, and communication that reflect your clarity and spark action.

You'll get...

6 Live Workshop Sessions – Focused, guided training to help you clarify your brand, message, and market position.

Lifetime Access to Recordings – Rewatch sessions anytime to revisit insights and refine your brand at your own pace.

The Signature Profile Blueprint™ – Your personal brand clarity document for content, messaging, AI prompts, and growth strategy.

100+ Page Playbook & Templates – Practical tools, messaging worksheets, brand voice maps, and story frameworks to guide your execution.

AI-Ready Brand Guidelines – Use AI to create aligned content with ease, guided by your new clarity and direction.

Strategic Brand Guidance – Build a brand that supports new offers, collaborations, media features, and long-term growth.

02 October - 06 November | LIVE (+ recordings) | ONLINE

GET YOUR TICKET NOW

FAQ

Who is this for?

Anyone looking to build a premium brand that gets the attention and clients it needs and deserves.

I'm a beginner with no business yet, can I join?

For sure! In fact, this is a great workshop for anyone thinking about launching a business. 

How long is the workshop?

We work together for 6 weeks, one workshop a week. You will get all recordings and tools to keep!

What else do I have to buy?

Nothing.

Can I access the workshop directly?

No. This is a live workshop, but you'll get access to the recordings for as long as you want.

What if I need more help?

Aveny offers consulting and website design. If you need more help, we'd be delighted to have a chat!

Can I get a refund?

We stand by our product and in case you don't enjoy the programming, you can request a refund within 5 days from our kickoff call. 

VAT?

Ah, the fun EU tax rules... Now, this workshop is a consulting & coaching service and according to the European Union laws, we must collect EU VAT. Here's how it works: 

🇪🇺🇪🇺🇪🇺 you're in the EU:

  • If you have a valid EU VAT number >> no VAT is added.
  • No valid VAT number >> VAT is added based on your country of residence. 

Your VAT number cannot be added after purchase, but in most cases, VAT can be deducted. Save the receipt you receive so you can add it to your accounting and tax deductions.

🇺🇸🇨🇦🇦🇺 (+ other non-EU countries): 

  • If you’re outside of the EU VAT zone >> no VAT is added.

If this is confusing, please check with your accountant 🙂 (you're not alone) 

What happens after the purchase?

You will get a receipt from us that you can add to your accounting.

You will also get more information about 1 week before our kickoff (or as soon as you join, in case you join at the last minute). 

More questions?

Send them to me and I'll get back to you!

tiina@theaveny.com

 

GET YOUR TICKET

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